Respondents review answers and comments entered by other respondents which might include distractions such as misspelled words or bad grammar. That makes them more difficult to read and evaluate. For that reason, we recommend that you keep surveys short – one Adaptive Question® and up to five segmentation questions ideally. Our experience indicates that best-practice Adaptive Surveys® include no more than three Adaptive Questions®.
Branding is a concern for some companies because respondents don’t necessarily follow established guidelines. You can opt to monitor comments as they come in to correct or reject comments that don’t meet your criteria. We only recommend monitoring where absolutely necessary; answers waiting in a queue are not tested until the moderator approves them.
Sometimes offensive language can be an issue. Respondents usually don’t agree with these types of comments and they fall out of the testing quickly. In addition, we automatically filter most bad words and only show them if you specifically approve them. Monitoring allows you to correct or reject answers that may offend others.