The World's First
Adaptive Survey® Platform

GroupInsight’s mission is to ask fewer questions and deliver more answers through Adaptive Survey® Technology.

Groupinsight, the World’s first Adaptive Survey® platform, is owned by CloudMR, Inc. located in Silicon Valley. CloudMR’s vision is to build the next-generation market research platform.

We are constantly improving the next-generation online survey system through these and other initiatives...

  • CloudMR Adaptive Surveys® that dramatically reduce the number of survey questions while delivering more answers.
  • CloudMR Crowd Coding – a crowd-sourcing method for categorizing open-ended comments.
  • CloudMR’s patented method for finding the best answers from any set of comments called Instant MarCom®. This algorithm automatically determines the open-ended answer most likely to resonate. It uses comments from anywhere – Facebook, blogs, surveys, and etc.
  • CloudMR Communities integrate with Adaptive Surveys® to deliver two-way, give-and-take conversations with individuals or segments of community members.


Meet the team behind Groupinsight


Gene Hall - Co-Founder and Vice President Market Research
Gene Hall - Co-Founder and Vice President Market Research

Gene Hall is a veteran market researcher with over 25 years of experience on both client- and supplier-side companies. His experience covers a broad range of projects including customer experience and NPS tracking, custom research, voice of customer, academic, employee feedback and concept testing. Gene has led projects in computer hardware and software, consumer goods, advertising, financial services, internet, manufacturing and communications.

Before joining CloudMR, Gene was a business analyst for EMC where he handled the analysis of customer and employee feedback for the Backup and Recovery Division including Net Promoter Score (NPS), Customer Experience (CX), employee feedback and custom projects. In that capacity he delivered reports to managers and executives responsible for Data Domain, NetWorker, RecoverPoint, VPLEX, Avamar, SourceOne and Data Protection Advisor.

Prior to EMC, Gene was Senior Research Analyst at Satmetrix where he designed and analyzed custom projects for clients including Intuit (TurboTax, Quicken, QuickBooks and others), A&E Television, Callaway Golf, Melbourne Football Club, My M&M’S, Disney Interactive, Citi Smith Barney, Fidelity, Ogilvy, Virgin Media, Kaplan University, The Vision Institute and others.

Gene is Net Promoter Certified.


Professor Raghu Santanam, PhD - Advisor
Professor Raghu Santanam, PhD - Advisor

Dr. Raghu Santanam is Chair and Professor of Information Systems within the W. P. Carey School of Business at ASU. Santanam received his B.S. in Electronics and Communications Engineering from the University of Mysore, M.S. in Industrial Management from the Indian Institute of Technology, Madras, a M.S. in Computer Science and a Ph.D. in Management Information Systems from SUNY Buffalo. Prior to joining ASU, he was a Henry Woodburn fellow at SUNY Buffalo.

Professor Santanam has recognized expertise in Cloud Computing, Business Process Change, Information Assurance, Mobile Platforms, Electronic Commerce, Health Information Technology. He has helped a number of organizations on data intensive decision-making contexts. He has authored researched case studies on business transformations at Pinnacle West, Pearson and Game Colab.

Professor Santanam has also been an active researcher in the Health Information Technology area for a number of years. He has published a number of scholarly articles on Electronic Medical Records (EMR) impacts on hospitals, Personal Health Records (PHR) adoption by consumers and technology based decision support for public health. Professor Santanam has been a visiting scientist at Mayo Clinic since 2012.

He has served as or currently serves on the editorial boards for Information Systems Research, Decision Support Systems, Journal of the Association for Information Systems, Information Systems Frontier and Journal of Electronic Commerce Research.


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